Clarifying shampoos have a higher concentration of cleansing agents compared to regular shampoos. They work to break down and dissolve the accumulated oils, hair products, minerals from hard water, and other substances that can cling to the hair shaft and scalp over time. Kera Fine Clarifying Shampoo is specially formulated with advanced firmed foaming action that deep-cleans the hair cuticle removing all residues and impurities that cling to the hair shaft. After deep cleaning , advanced timed pH elevating technology then opens the cuticle for optimum receptiblity of Kera Fine with Kertain Treatment . In summary, clarifying shampoo is a powerful tool in maintaining healthy hair by periodically deep-cleansing the hair and scalp.